Ключевые слова: achievement, aim, background, business, commitment, company, concept, conceptual, conduct, core, corporate, culture, customer, direction, excellence, future, goal, icon, ideology, industry, innovation, inspiration, integrity, leadership, life, management, marketing, mission, motivation, objective, organization, people, philosophy, plan, principles, purpose, rule, service, sign, statement, strategy, success, symbol, target, teamwork, text, trust, value, vision, word,