Ключевые слова: abbreviation, active, background, blog, blogger, business, communicate, communication, community, concept, conceptual, cyberspace, definition, design, developer, digital, follower, idea, influence, influencer, information, innovation, key, kol, lead, leader, leadership, like, management, marketing, meaning, media, model, network, networking, opinion, person, product, social, speech, strategy, symbol, team, term, theory, user, web, word, work,