Ключевые слова: ability, art, better condition, business culture, business method, business technique, business values, character of organization, company culture, company culture specialist, company fame, company policy, company relation, corporate culture, courteousness, cultural function, cultural management, customer relation, employee, engagement, experience, favor, founders, gentleness, glory, good manners, good test, gravity, improvement, leads to customers, manners, marketing ideas, motivation, organizational culture, practice, promotion, shares of company, solicitude, tactics, tradition, traditional method, trust, unique quality, work place, workers behaviors, working culture,