Ключевые слова: ambition, aspiration, awareness, business, checklist, code, competence, compliance, conduct, control, core, culture, direction, evaluate, excellence, goals, growth, guidance, guideline, guiding, ideology, integrity, leadership, loyalty, management, mission, objectives, occupation, opportunity, performance, plan, policy, practice, principles commitment, procedure, protocol, quality, regulations, responsibility, social, statement, strategy, succeed, success, target, vision,