Ключевые слова: aspirations, business, code, collaboration, commitment, competence, conduct, core, corporate, culture, direction, efficiency, ethics, excellence, focus, goals, group, growth, guidance, honesty, ideology, innovation, integrity, leadership, management, mentoring, mission, moral, motivation, objective, optimism, organization, partnership, policy, principle, principles, professional, purpose, responsibility, standards, strategy, success, sustainability, teamwork, togetherness, values, vision, workplace,