Ключевые слова: advantage, against, ahead, authority, business, challenge, company, compare, comparison, competency, competitive, competitor, concept, consumer, control, correlate, cost, customer, differentiation, dominance, dominate, edge, equal, focus, lead, leader, leverage, lower, market, position, price, product, promoted, quality, rival, rivalry, sales, service, standout, status quo, strength, superiority, supremacy, target, triumph, value, victory,