Ключевые слова: attitude, belief, business, character, choice, concept, conduct, credibility, dependable, esteemed, ethical, ethics, excellence, good example, honest, honesty, honor, honorable, human being, ideology, integrity, leadership, model, moral, morality, personality, positive, practices, principle, qualities, reliable, reminder, reputation, respect, respectable, strategy, success, symbol, trait, transparent, true, trust, trustworthy, truth, uprightness, values, virtues, word,