Ключевые слова: action plan, business, business plan, calculated plan, common goal, competitive, concept, core values, decision, decision making, direction, end result, energy, expectation, focus, forecast, goal, implementation, industry threat, innovation, management, marketing plan, marketing strategy, mission, objective, opportunity, organization analysis, plan, planner, planning, planning process, policy, priorities, process, resources, showing, solution, strategic, strategy, strategy mapping, strength, success, swot analysis, target, teamwork, technique, vision, weakness,