Ключевые слова: alphabet, attitude, behavior, business, choice, code, concept, conceptual, conduct, corporate, decision, definition, design, dilemma, ethic, ethical, fair, fairness, good, guide, honesty, honor, horizontal, idea, integrity, justice, law, letter, message, moral, motivation, people, philosophy, principle, professional, respect, responsibility, right, rule, text, texture, truth, typography, value, vintage, wood, word, work,