Ключевые слова: abstract, achievement, analysis, attitude, background, best, better, box, brand, branding, business, communication, company, concept, conceptual, core, corporate, courage, elements, factor, favorite, formula, goal, idea, identity, integrity, key, label, management, many, message, method, mission, perception, plan, principle, procedure, process, quality, reputable, respect, responsibility, rule, solutions, strategy, success, target, technique, top, transparency, value, vision, word,