Ключевые слова: accountability, achievement, assistance, belief, brand, business, code, communication, community, company, competence, concept, conduct, cooperation, core, corporate, corporation, culture, ethics, excellence, grained, group, honesty, ideology, industry, innovation, integrity, morality, norm, organization, organizational, partnership, principle, professional, project, rule, satisfaction, strategy, team, teamwork, together, togetherness, type, value, vision,