Ключевые слова: accountability, business, businessman, commitment, company, concept, conduct, connection, core, corporate, culture, customer, excellence, focus, goal, growth, honesty, idea, ideology, industry, innovation, integrity, line, marketing, mission, organization, outline, passion, plan, principle, purpose, quality, responsibility, rule, satisfaction, service, set, social, statement, strategy, success, target, team work, trust, value, values, vision,