Ключевые слова: adapt, adapting, background, better, business, challenge, challenging, change, changing, concept, different, digital, direction, disrupt, disrupting, disruption, disruptive, disruptor, evolution, evolve, evolving, forward, idea, improvement, innovate, innovation, innovative, innovator, marketing, measure, measurement, metaphor, model, new, opportunity, paradigm, redo, rethink, shake, shakeup, shaking, shift, shifting, technology, time, typography, unique, up, word,