Ключевые слова: bar, belgrade, beverage, brand, branding, business, cafes, cafeteria, caffe, caffe vergnano, coffee, coffee brand, coffee house, coffee industry, coffee maker, coffee producer, coffee production, coffee shop, coffeehouse, coffeeshop, color, company, design, drink, editorial, espresso, hot drink, house, icon, industry, international, italian, italian coffee, italy, logo, producer, production, retail, retailer, roasting, serbia, shop, sign, signage, vergnano, vergnano logo, vergnano sign,