Ключевые слова: abstract, advantage, alone, awareness, away, ball, brand, business, color, competition, concept, conceptual, creative, creativity, crowd, decision, different, differentiation, discriminate, find, free, group, idea, identity, independent, individual, leader, leadership, lone, market, marketing, niche, object, origin, original, outcast, outstanding, own, rebel, red, remarkable, row, separate, specific, stand out, strategy, symbol, thinking outside the box, unique, wood,