Ключевые слова: abstract, background, behavior, business, choice, concept, conceptual, corporate, ethic, ethical, honor, humanitarian, icon, idea, immoral, integrity, label, law, light, manage, management, marketing, modern, moral, morality, motivation, note, our, paper, practice, principles, relationship, responsibility, ripe, riped, shadow, sheet, sign, situation, strategy, success, symbol, teaching, text, torn, trust, uncaring, value, white, words,