Ключевые слова: background, business, choice, code, concept, core, corporate, creativity, crossroads, dilemma, direction, ethical, ethics, goal, honesty, honor, idea, innovation, inspiration, integrity, justice, management, moral, morality, motivation, option, power, principles, professional, quality, respect, responsibility, rules, sign, social, standards, strategy, success, symbol, teamwork, text, trust, truth, value, values, vision, wood, wooden, word, work,