Ключевые слова: abstract, addiction, adult, alternative, alternative smoking, blue, boost, change, choice, cigarette, concept, copy space, dark blue, device, ecigarette, electronic, focus, frame, glint, habit, health, heating, heet sticks, illness, inhaling, innovation, iqos, lifestyle, lilac, modern, new, nicotine, orange, pack, personal, safety, set, smoke, smokeless, smoking, stick, system, technology, tobacco, trendy, two, unhealthy, vapor,