Ключевые слова: abbreviation, abstract, alphabet, association, banking, brand, business, capital, clean, company, concept, connected, construction, corporate, design, elegance, elegant, finance, font, grey, group, icon, identity, industry, initial, letter, line, mark, market, marketing, minimalist, modern, name, orange, service, sign, simple, sport, star, swoosh, symbol, technology, trade, typeface, web, y, z, zy,