Ключевые слова: 5, benchmark, benchmarking, best, better, business, classification, concept, control, customer, evaluate, evaluation, excel, excellence, excellent, experience, finance, five, goal, good, image, increasing, leader, manage, management, market, perform, performance, proactive, quality, rank, ranking, rankings, rate, rated, rating, reputable, reputation, result, review, satisfaction, score, service, star, success, valuer, warranty, winner,