Ключевые слова: analyse, analysis, background, balance, banner, benefit, button, choice, column, comparison, con, concept, cons, contra, copy space, design, disadvantage, discussion, empty, evaluation, for and against, graphic, green, illustration, label, list, message, negative, object, opportunity, plan, plus and minus, positive, presentation, presentation design, pro, pros, pros and cons, red, risk, round, sign, simple, storming, symbol, tag, text, versus, vote,