Ключевые слова: advertisement, advertising, attention, audience, business, campaign, click bait, clicks, communication, concept, content, fake, false, fishing, fraud, information, internet, link, lure, luring, marketing, media, mobile, monetize, network, news, online, sensational, sensationalism, social, social media, strategy, technology, tempting, traffic, trap, trick, unsafe, viral, web, website,