Ключевые слова: advantages, against, argument, aspect, assessment, assets, benefit, better, comments, correct, demerit, development, disadvantages, enhance, evaluation, favourable, gains, good, help, hindrances, idea, impacts, improvement, liabilities, losses, marketing, merchandise, merit, modify, negatives, obstacles, opportunities, planning, positives, product, progress, reasons, rebranding, research, review, service, strategy, strengths, weaknesses,