Ключевые слова: aid obstacle, analysis, analytical, business, challenge, challenges, comparison, competition, competitive, concept, conquering adversity, correlate, defensive strategy, directional, discontinuity, drawback, end results, estimate result, evaluation, external, favorable unfavorable, flexible, forecast, guidance, guide, guidepost, internal, limited, negative impact, opportunity, opportunity risk, performance, perspective, plan, positive impact, preparation, process, strategic planning, strategic view, strategy, strength, strengths, swot, tactics, theory, threat, weakness, yin and yang,