Ключевые слова: attract, brand, choose, color, communication, consumer, corporate, customer, decision, emotion, expectation, experience, flat, graphics, historical, identity, intangible, marketing, memories, messaging, movement, name, new, packaging, place, price, product, product quality, promotion, quality, relationship, reputation, responsibility, service, shape, smell, social media, solution, sound, stories, symbol, taste, theme line, typography, value, visual, world,