Ключевые слова: advertising, analysis, background, brand, branding, business, change, cloud, commerce, commercial, communication, company, concept, consumer, consumerism, corporate, customer, design, development, goal, hand, identity, image, innovation, management, market, marketing, media, name, new, opportunity, positioning, product, promotion, rebrand, rebranding, recognition, search, sign, solution, strategy, style, success, symbol, text, trademark, typography, unique, vision, word,