Ключевые слова: advertising, analysis, attitude, background, business, choice, company, concept, consult, core, corporate, customer, education, ethics, excellence, future, goal, growth, guide, guideline, idea, innovation, integrity, management, marketing, mission, moral, morality, motivation, plan, policy, principles, professional, progress, quality, responsibility, rule, service, sign, strategy, success, target, teamwork, text, trust, value, values, vision, word, wrong,