Ключевые слова: advantage, advertiser, answers, approach, asking, coaching, competition, competitive, competitive advantage, competitor, control, credibility, customerorientation, customers, differentiate, dominate, domination, effectiveness, executive, focus, idea, improve, improvement, invention, marketing, negotiation skills, perforanalysisce, plan, preparation, presentation, question, recreation, sales pitch, sayings, selling techniques, strategic, strategy, success, successful, superior, superiority, training, unique selling point, whats, winning,