Ключевые слова: abstract, assumption, authentic, banner, blackboard, business, chalkboard, company, concept, conceptual, culture, customer, definition, education, equality, essential, ethics, fairness, honesty, idea, importance, integrity, language, law, letterpress, marketing, morals, opportunity, principles, print, proposition, quality, responsibility, rule, sign, spelling, strategy, support, symbol, text, theory, translation, truth, type, typography, value, values, vision, wealth, word,