Ключевые слова: attitude, background, business, choice, code, company, concept, conduct, corporate, education, ethical, fair, guide, hand, honest, honesty, idea, ideology, integrity, justice, law, legal, management, marketing, mission, moral, motivation, people, policy, principles, professional, quality, respect, responsibility, right, rule, rules, service, sign, standards, strategy, success, teamwork, text, trust, truth, value, vision, word, work,