Ключевые слова: accountability, alphabet, business, character, code, company, concept, conceptual, conduct, core, corporate, culture, customer, ethical, ethics, excellence, goal, guidance, honesty, idea, ideology, industry, innovation, integrity, knowledge, letter, management, mission, morality, organization, principle, purpose, regulation, service, sign, statement, strategy, success, teamwork, text, trust, type, typography, values, vision, wood, word,