Ключевые слова: authority, belief, business, commitment, company, compliance, core, courage, culture, customer, ethics, excellence, goal, guideline, idea, ideology, innovation, inspiration, integrity, intelligence, interaction, leadership, living, love, management, marketing, mission, principle, principles, priority, process, psychology, purpose, quality, responsibility, rule, service, statement, strategic, success, target, teamwork, trust, value, vision,