Ключевые слова: accountability, bible, business, code, commitment, concept, conduct, consult, core, corporate, culture, customer, ethics, excellence, fundamental, goal, god, guidance, guide, honesty, ideology, industry, innovation, integrity, management, marketing, objective, organization, plan, principle, principles, priority, purpose, representation, rule, service, statement, strategic, strategy, success, target, teamwork, trust, value, vision,