Ключевые слова: achieve, aim, aiming, audience, branding, choice, chosen, community, consumers, crm, customer, customer relationship management, data mining, datamining, financial, goal, group, human capital, individuality, investment, management, market, marketing, network, networking, niche, personalization, plan, planning, population, prefer, segment, segmentation, selection, service, social network, social networking, strategies, strategy, success, target, target audience, target market, targeting,